The studio companion to Integrated Marketing Communications in the AI Era — fifteen labs where students run a one-person agency with an AI staff and build a complete campaign, from insight to pitch.
Adopting Integrated Marketing Communications in the AI Era? Request your course setup below. After approval, you’ll receive your instructor access code and a batch of single-use student registration codes tied to your course — your roster, submissions, and grades stay fully separate from every other course. AI usage is included with the textbook — students never need their own AI accounts or subscriptions.